Adwords Consultant - Paul Ransom

The most cost effective way to optimize your search engine advertising campaign is to utilize our turn-key Google Adwords, Yahoo Search Marketing or Microsoft Adcenter account management services.

For a low, flat management fee starting at just $12 per day your account will be optimized (for profitability, not just ad position) 7 days a week, 365 days a year.

But it's not right for everyone. Your web site may not be ready for prime time due to poor sales conversion rates, uncertain demand or low profit margins.

Our PPC consulting services are designed to help you avoid the risk of spending money on pay per click advertising for an unproven web site.

Here's a list of a few of the ppc management services I provide that will help you minimize your risk and maximize your profitability.

Keyword research to find highly targeted keywords specifically related to your product offer and/or services
Competitive intelligence to spy on your competitor's keywords and best performing ads to give you an unfair advantage
Develop an extensive negative keyword list which will immediately boost your clickthrough rates up to 50% in 24 hours, without making a single change to your ads or keywords.
Restructure your account to optimize your CTR, Adwords quality scores, conversion rates and ROI, while lowering your average CPC and cost per action
In-depth site review to pinpoint landing page weaknesses and discover potential factors for A/B and multivariate split testing using Website Optimizer
Market research to identify your major competitors and determine your key selling advantages and weaknesses
Feasibility study to determine if your products or services can be profitably marketed on Google Adwords based on factors such as potential traffic volume, average cost per click, your gross profit margins, conversion rates, etc.
Developing a profitable strategy which focuses on minimizing your average cost per action and cost per click
Writing optimized ad headlines and descriptions to increase relevancy, clickthrough rates and quality scores
Installing conversion tracking and web analytics so you know exactly which keywords and traffic sources are converting to sales and leads