Proactive Chat – Increase Your Revenue Per Order With LivePerson Live Chat
LivePerson, a web-based live chat software solution provides small-to-midsized businesses with proactive chat on their websites. With proactive chat, you can close sales and increases order values by cross-selling or up-selling complementary products and accessories through live chat.
Deliver Live Help When Your Visitors Need It
Proactive chat allows you to provide live help in a customer support or sales support capacity when visitors need it most. You can greet and invite visitors on your site to chat live without them having to do anything.
For example, using live chat, you can provide help to visitors who may be hesitating on product pages or in the shopping cart. A visitor might need additional information about products. This way, you can provide instant help without them having to ask first.
In addition to answering product-related questions through live chat, LivePerson lets you cross-sell and up-sell products more efficiently and effectively than standard shopping cart engines do.
LivePerson also includes tools such as Co-Browsing, Co-Navigation, Mark-Up, Push Page, and Joint Form-Filling.
Proactive Tools to Point Your Visitors in the Right Direction
LivePerson’s proactive toolset provides your site’s visitors with all the hands-on assistance required to guide them through your site, impart useful information, and complete their transaction.
First, Co-Browsing allows you to peek into exactly what your visitors see as they browse through your site.
Second, Co-Navigation lets you lead visitors through pages on your site, including forms. Your actions, including scrolling up or down pages, can be seen by the visitor.
In addition, you can mark-up text on your web pages. This highlights text on both your operator’s view and the visitor’s browser.
Another feature is on-screen icons that act as pointers. These can direct visitors left or right.
Both mark-up and pointers ensure important information isn’t ignored and missed by the visitor who is often overwhelmed by too much information.
You can also push relevant web pages on your site to visitors with Push Page.
Finally, Joint Form-Filling helps you guide visitors through completing and submitting complex forms by making it a collaborative effort.
Increase Per Order Revenue
By being proactive through LivePerson’s live chat and the other tools mentioned, you can effectively cross-sell related products and accessories to visitors who are already considering purchasing a product from your site.
What’s more, LivePerson is possibly the only platform to help you more successfully up-sell products and services. It provides the all-important medium to compare and recommend products first-hand.
Live chat software like LivePerson can increase your per order revenue by allowing you to provide real-time information proactively. You no longer have to wait for a visitor to ask for help.
Like all successful customer service and sales people, you provide it even before your visitors know they need it.
Check out my in-depth Liveperson review.
Read more Liveperson articles.
Paul Ransom is a Google Adwords Management Consultant specializing in sales lead generation, email list building and landing page conversion rate improvement using A/B and multivariate split testing with Google Website Optimizer.
You can get Paul Ransom's free Google Adwords course on How To Avoid The 7 Most Costly Mistakes here.
