Expand Your Reach With
Microsoft Adcenter
Once you have developed a profitable Adwords campaign, it's smart to expand your coverage by duplicating your ad groups in Microsoft Adcenter (MSN).
Adcenter is fairly new to the PPC game but they have raced past Yahoo in terms of their account management user interface and ease of use. However, their traffic is still less, so far. Don't count Bill Gates out.
Although you will not get as many visitors from Adcenter as you will from Google Adwords or Yahoo, conversion rates are typically very good.
Also, since the Adcenter average cost per click is much lower, your ROI can be much higher than at Google or Yahoo.
Adcenter should not be your first choice, but it is a good choice once your Adwords campaigns have been optimized.
If you would like to quickly duplicate your successful Adwords campaigns in Microsoft Adcenter, please give me a call.
