Google Website Optimizer Consultant

Learn How to Dominate
Any Market Without Spending
More Money on Advertising

Have you ever wondered how your competitors seem to be able to spend more money on Google Adwords and dominate high positions while you can barely breakeven?

Don't feel bad. Probably 90% of Adwords advertisers feel exactly the same way.

There are two possible answers and both are correct about various competitors.

  1. Most of your competitors are just plain stupid! They have no idea what they are doing or what it is actually costing them for each sale or lead. Likely Adwords is costing them far more than they get in return.

    Basically, they are losing money and may not even know it. Even worse, they are taking no positive actions to improve their profitability.

    This strategy can not be sustained in the long term unless these competitors have extremely deep pockets. My advice, let me flame out while burning through their cash.
  2. On the other hand, a few of your competitors in high positions are VERY smart marketers.

    They likely have a higher than average gross margin and they do a better job of following up with buyers and sales leads to further monetize their traffic on the backend with no further investment in advertising.

    They know how to create more compelling offers for their products and services and they design appealing and persuasive landing pages to get visitors to take immediate action.

    Further, they are fanatical split testers. They are constantly trying to improve conversion rates for each step in their order process using multivariate and A/B split testing.

Bottom line, are you a complainer or a doer?

Do you want to sit back and bitch or do you want to become an elite Adwords advertiser that your competitors envy and complain about?

Google's Website Optimizer is a free tool that helps you improve your conversion rates on each of your landing pages.

Ultimate Website Conversion Course

I created the Ultimate Website Conversion Course to help my Adwords clients and other online marketers achieve higher landing page conversion rates.

At nearly 1000 pages and 2 hours of audio, the course covers every aspect of conversion rate improvement.

It includes step-by-step instructions on how to do multivariate and A/B split testing using Google Website Optimizer.

Even more important, it tells you in detail which landing page elements should be tested for best results.

It also covers sales copy and headline writing, optimum page design, how to know exactly what your visitors want, list building and more.

Check out my landing page conversion course.

The course was designed to help you do everything yourself or in-house. If you don't feel you have the time or technical expertise, I do a limited amount of consulting in this area, primarily in regards to high volume sale lead generation or opt-in list building pages.

To discuss the possibilities, please give me a call.

Call Paul Ransom for an Adwords management proposal.